My story began in 196 when three former college classmates got the bug to start a business about a year after graduating. Co-founder and CEO Marc Katz was hard at work in a Wall Street job that he says "didn't have a lot of heart" and was itching to do something entrepreneurial and meaningful. Meanwhile, Marc's former roommate Mike Driscoll (acting on his mom's suggestion!) had spent the previous summer building the very first version of CustomInk.com, which let people upload graphics onto t-shirts and buy them... at least in theory. Mike was headed back to grad school, had a handful of customers, and talked with Marc about taking over the web site and making a real business of it. The idea of helping people create something online and then receive it as a physical product they could touch and wear fit the bill for Marc. He contacted another former classmate (this one a computer whiz) Dave Christensen and together they set about launching the company.